Technology that connects. Service that moves you.
For 25 years, W+A has stood for quality, reliability and customised solutions in technical wholesale. Founded in 2001 as a father-son project, the company has developed into a successful medium-sized family business with over 40 employees and more than 30,000 items in stock. Today, W+A is a sought-after partner for wholesale, industry, trade and mechanical engineering – with regional roots and international recognition.
‘From the outset, our aim was not just to supply products, but to create genuine solutions,’ says Sven Bäuerle, CEO of W+A. ‘Technical expertise, personalised advice and a willingness to always go the extra mile have made us successful for over 25 years.’
The W+A portfolio includes classic components for roller bearing technology, linear technology, drive technology and sealing technology. One particular strength lies in custom-made products and customer-specific services. Flexibility, speed and in-depth technical expertise enable us to provide tailor-made solutions that are precisely tailored to our customers’ requirements. ‘Our customers appreciate that we listen, think proactively and take responsibility,’ Sven Bäuerle continues.
A key factor in the company’s success in recent years has been its consistent digital development. W+A’s first online shop went live back in 2013, setting an early example of digital customer proximity. In 2023, the shop underwent a comprehensive redesign with a modern look, improved user guidance and expanded functions. ‘For us, digitalisation is not a completed project, but an ongoing process,’ emphasises Anika Bäuerle, CEO. ‘We are constantly developing our digital systems in order to make processes more efficient and make it as easy as possible for our customers to access our services.’
As a family business, W+A consistently focuses on long-term relationships. Customers, suppliers, partners and employees are seen as part of the team. This attitude shapes the corporate culture and is a key factor for success. ‘Our employees are our company’s greatest asset. Their commitment and expertise form the basis of our sustainable growth,’ says the management.
Sustainability and social responsibility round off W+A’s self-image. The company switched to a paperless office back in 2007. The construction of the company headquarters in 2011/12 focused on energy efficiency and climate neutrality. By signing the Klimawin BW agreement, the company is making a clear commitment to ecological, economic and social responsibility. ‘For us, sustainable business practices are not a trend, but a matter of course,’ explains the management. Under the motto ‘In the region. For the region.’, W+A has been an official sponsor of the Langenargen Festival since 2019 and supports local cultural and social projects.
‘25 years of W+A are a milestone for us – and at the same time a clear mission for the future,’ summarise Sven and Anika Bäuerle. ‘With digital innovation, personal proximity and a strong team, we intend to continue on our path with determination.’